One master edit. Endless variations.
The brand needed more leads for its funnel, and it needed them through paid ads on Meta and TikTok. The creative had to stand out in a crowded feed and be easy to replicate at volume, so the team could keep testing without rebuilding every video from scratch.
Autopublicación is an education platform that teaches everyday people how to build a business selling books on Amazon KDP. Founded by two entrepreneurs, John and Joe, who turned the KDP book market into a business of their own, it now helps others do the same.
Their audience is everyday people, roughly 25 to 35 years old, curious about earning with Amazon KDP. Meta and TikTok reach a broad public, so the visual language had to be trendy, animated and fast, built around how this audience actually watches content on social.
Modular by Design
Instead of producing one ad at a time, I built each campaign around a base video split into three interchangeable parts: hook, body and CTA. Swapping a hook or a CTA gave the team a new version to A/B test without rebuilding the edit.
Credits
AdClass
Creative Planning
Emma Modlinski
Video Editing
Rodrigo Luna
2D Animator (AE)
Rodrigo Luna
Sound Design
Rodrigo Luna
