Shot on a phone. Built like a brand.
I built the visual language from Lantern Sol’s website guidelines and conversations with their social media team, then turned it into an internal brand guide for the edits. Jay films on his phone from wherever he is, and I design everything else. The system is flexible enough for him to publish many pieces and grow his presence as an expert.
Jay wanted to grow his authority on YouTube through long form content, and he needed a visual identity for it. Without one, every video would look like a different project. The work was to define the visual language of his content from the ground up and keep it consistent across every video.
Business owners and entrepreneurs, especially those generating over $3 million on Shopify. They watch to learn from someone who has done it, so the content has to feel credible and polished without losing pace.
A System, Not a One-Off Edit (concept)
I built the visual language from Lantern Sol’s website guidelines and conversations with their social media team, then turned it into an internal brand guide for the edits. Jay films on his phone from wherever he is, and I design everything else. The system is flexible enough for him to publish many pieces and grow his presence as an expert.
Result
A growing library of long form videos that makes YouTube a content pillar for Jay’s brand. It complements his podcast experience and covers a new channel. The idea of Jay as a Shopify authority is gradually taking hold, and the numbers rise with each video published.
Credits
AdClass
Creative Planning
Olivia Ferreyra
Video Editing
Rodrigo Luna
2D Animator (AE)
Rodrigo Luna
Sound Design & Mixing
Rodrigo Luna
