Content that feed the sales machine
The sales team needed a steady flow of leads. Content had to work as the first step of the sales funnel, attracting the right people and sending them to the team in numbers worth following up on.
Chat Assassins is a remote sales and lead generation company. It provides human-powered chat and cold calling services, mainly for businesses, coaches and online educators.
Coaches, business coaches and online educators: business owners who sell their expertise and depend on a constant flow of leads.
Coaches, business coaches and online educators: business owners who sell their expertise and depend on a constant flow of leads.
The Content Funnel
I treated content as part of the sales system rather than as separate posts. Paid and organic content worked together, with ads bringing in leads and organic content supporting the same funnel.
Result
The ads increased the flow of leads reaching the sales team, strengthening the first stage of the company’s sales funnel.
Credits
Candela Haus
Creative Direction
Rodrigo Luna
Video Editing & Video Recording
Rodrigo Luna
Motion Graphics
Rodrigo Luna
Sound Design
Rodrigo Luna
