Pass the season
Seasonal campaigns have a fixed date and a clear emotion to deliver. Each video had to fit its moment, show the product in a way that feels natural and arrive on time for the season.
Tottus is a supermarket chain that operates in Peru. For the summer season in Peru market, Christmas 2024 and Summer 2025, I edited videos for the campaign as part of my editing service for filmmakers, working with filmmaker Christian Ruiz, who was commissioned to produce them by an agency in Peru.
Story Within the Footage
Christian shot, and I found the story inside the footage. For Summer 2025, the brief was swimwear for the whole family. The edit follows a family at the beach, passing objects and a beach ball between them, and ends with everyone together and happy. The swimwear is part of the moment rather than the focus. For Christmas 2024, I applied the same approach to the holiday season.
Credits
Christian Ruiz
Filmmaking
Christian Ruiz
Video Editing
Rodrigo Luna
