Built for the families who build
Family Business Summit 2025 was an event for business families. ALTAG needed content before, during and after it: anticipation to bring people in, coverage to capture it, and an invitation to come back the following year.
ALTAG is a company with more than 30 years of experience understanding the development needs of businesses and executives across Latin America. It designs training programs with over 120 expert consultants worldwide, with the purpose of strengthening executives and business owners with high-level tools.
Business families: people who share a family and a company, and who look for events that understand both sides.
A Visual Language for Business Families
I designed the motion graphics language for the whole campaign, so every piece looked and felt like part of the same event. It also helped shape the way the summit speaks about business families.
Result
The goal was met: more people joined the event and tickets were sold. The campaign also helped build the language around business families that the summit continues to use.
Credits
ALTAG
Creative Direction
Rodrigo Luna
Video Editing & Video Recording
Rodrigo Luna
Motion Graphics
Rodrigo Luna
Sound Design
Rodrigo Luna
